Simple Ideas to Market a Website

In SEO | on Apr. 25, 2011 | by | 0 Comments

A sad statistic is that, a considerable proportion websites, and to some effect online businesses, fail in a few months after they are put up. There are all kinds of reason that are attributed to this failure, but the biggest one is that there was inadequate advertising, and this meant no clientele base was created. Someone is to be blamed when a website does not make its authority known in the internet, and it’s not the website owner, but rather, the webmaster charged with the task of marketing a website. Unless otherwise agreed by the website owner and the webmaster, the webmaster is responsible for website advertising and marketing. It’s not enough that the put the website up on the internet, and make it accessible by search engines, and visible on nearly all HTML browsers, they have to ensure that the website receives some regular visitors.

There are simple ways to market a website and most of them are inexpensive, others with zero expense at all. Being a webmaster, there are free webmaster tools offered to help the webmaster in their job of marketing a website. These are mostly offered for free, for instance, SEO tools, which optimize the site for search on search engines. Every webmaster considered worthy should be quick to take advantage of these, and any other marketing strategies and ideas that are at their disposal. Some are harder than others, but the only important consideration should be their ability to drive traffic, and not anything else.

If you manage to get a good rank on the most frequented search engines, that is not a reason for a visitor to be a regular. Your site has to offer something exception, it has to give the visitor a reason to come back again, and a compelling one at that. One method that has found to be fulfilling is the giving of free stuff, related to what your site is about of course. The free gifts should be ideally downloadable- whether they are audio files or documents. The advantage with giving free gifts is that you get to collect the email addresses of all those visitors who are interested. This is how you create mailing lists, and constantly keep in touch with the members who have chosen to become part of the website.

Keeping simplicity in a website is important, and this spreads not only to the layout of the website, but also in the way visitors register at your type. CGI scripts used should be simple, such that form filling is an uncomplicated procedure. Refrain from having too many fields to fill, as this will discourage many visitors from completing the signing up process. The use of auto responders is invaluable when in comes to welcoming new members and making them feel like a part of the family that the website has created.

Web marketing may not conventionally be the task of a webmaster, more so when there is a web marketer present. But having the skills makes one stand out.

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